Samsung was the highest selling mobile phone in Q1 of 2012, sending Nokia to second place after a straight 14-year lead. Samsung’s sales forecast for the coming quarters this year is also high, and appears may stay longer in this position. Samsung has been able to achieve this largely because it aimed at Apple, seen as classy in smart devices, than at ‘conventional’ Nokia.
Samsung’s steady rise and stay ‘atop’ in the mobile market came from efforts that include creative innovation, software adoption and some other steps, part of which led to clashes with Apple for similarities. Samsung marketing also helped sales. And their prices are generally competitive against phones of similar capabilities from other manufacturers.
Samsung, in the mobile market, has been rivals with Nokia. Nokia squirmed in the emerged smartphone market with touch screens and blackberry topping sales in the last decade. Samsung also overtook Apple in the smartphone market and is getting stronger in the tablet market.
Samsung unveiled its Galaxy S III, a smartphone with lovely features, at a media event recently in London. The phone comes with newer features and can be termed ‘smarter’ with some automatic action it will take by simple jolt by a user. The phone is sleek and has a rival in the market already, iPhone 4S. Sales may grow until the next iPhone is launched but the Galaxy S III appears will take the smartphone market.
Samsung is working hard across the board for most of its products, sales from its TV division overtook Sony recently and its camera division and others are doing fine also. Samsung is also looking at extending its lead in new technology areas.
Samsung saw loopholes in the world phone market and didn’t see the manufacturers at the top as indomitable. It pushed for new designs and was fast to adopt the new OS in Android. Samsung has also announced that it will adopt Windows 8 OS for its devices including PC’s in the second half of 2012.
Nokia’s hope of rising in rising in the smartphone market was placed on adoption of Window mobile, this rise will come with the existing Samsung challenge. Samsung executive promised a very clear strategy to outpace Nokia in sales of Windows mobile smart devices. Nokia unlike blackberry coming with blackberry OS 10, won’t have the Windows OS exclusive to it. Nokia will need to push hard to surge past Apple and Samsung as competition gets stiffer.
Samsung’s lead will likely continue in the years ahead even as devices are expected from Google and a revamp from HP and other technology giants are expected, but Samsung’s lead will further tear into its existing market, for businesses and young people.
The sync with having the same class of sleek devices from the same manufacturer will encourage many to stay with Samsung. Some may also want what they will personally term the Samsung series going from one type to another. The Samsung flub may however begin if Samsung refuses to project worst case scenarios with sometimes unstable software licensing issues with OS makers, and go unchanged with the regular touch screen design which Apple may adjust in future devices.